The-organized-store

A clever acquisition strategy for a funky new retailer.

The Concept

Working closely with Olive and her team at The Organised Store, we created a customized digital solution that would highlight the store's new location while driving new and return consumer revenue to the business.

The Eureka moment came while deploying an application that would reduce wait times and increase revenue for Dundrum Town Centre. The technologies we had built into this application, allowed us to connect with consumers in real time. We figured, why make people stand around waiting for one customer experience, when we can seamlessly offer them another consumer experience while they wait?

Nuts and bolts

Working in line with the Hammerson group, we pitched a digital advertising offering that allowed us to connect retail store locations with consumers within a certain reach. This allowed us to promote offerings like coffee in Butlers, Cinema Seats or retail discounts valid only during waiting periods. This was a real win for both sides as it gave a consumer an incentive to visit a store or location while allowing retailers to further improve their brand identity on location.

An Organised Approach

Working closely with Olive and her team at The Organised Store, we created a customized digital solution that would highlight the store's new location while driving new and return consumer revenue to the business. By connecting with consumers who were waiting for one experience and incentivising them to visit another store while they wait allowed us to boost footfall and improve customer acquisition to The Organised Store.During a 6-week promotionional period we sent direct advertising messages to over 8,000 consumers - driving footfall, revenue and brand awareness to this no-longer-new retail location.

Learnings

By qualifying our consumers real time behaviour and using target specific advertisements and communication, we can really improve conversion rates and reduce ad spend across ad types and locations. By providing Dundrum Town Centre with a solution that reduces stress for 15,000 per christmas period, we were able to identify an additional revenue channel for the client. This could only happen by focussing strictly on the product and then focussing strictly on the consumer. By pairing the products functionality with learned consumer behaviour, we were able to create a win - win - win for client, retailer and consumer.

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